Head of Consumer & Shopper Planning GB

Job Description :

Head of Consumer & Shopper Planning GB

Please note: This is a 12-month contract – Secondment opportunity

Role Dimensions

Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition. The role of the Head of Consumer and Shopper planning as a key member of the MLT, is to lead the total business with ideas and insights that sell more. Our collaborators expect us to excel at using your unique skills to make the right strategic and commercially savvy evidence based decisions within the ever changing context of consumers and shoppers lives.

To achieve our ambition this position must be much more than skilled research practitioner, you must be:

A bold individual leader who is inspired by shaping the future of the business

Deeply curious about consumers, shoppers and our brands

Immersed in culture and obsessive about harnessing it

Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.

An industry thought leader and agitator.

Top Accountabilities

Functional:

Key member of the MLT and key to helping shape the GB strategy for growth

Ensure GB planning is a high profile function leading the GB business forwards, and that our planning community is best in class in Diageo

Identify the biggest consumer- and shopper-led opportunities and challenges, identifying penetrating insights to unlock growth and holding the tension to ensure the business acts against these

Drive a culture of learning and improvement, uncovering insight and sharing implications back through the business at pace (e.g. through the OneLearning forums)

Lead the usage of M&E to set our performance expectations and capabilities higher and higher

Bring in external perspective on the changing context of our consumers’ and shoppers’ lives, setting the business up to win share through our insights into competitor and industry dynamics, and looking beyond Diageo and our industry to identify the trends that will become most relevant to us

Effectively influence the GB business (across both Marketing and RCG) to make the right consumer and shopper-led decisions

Engage, coach, advise and support all team members

Leadership:

Win through Execution

Sets and pursues direction without guidance and takes a wide view of their accountabilities

High energy and ambition to achieve successful outcomes and high standards

Balances analysis and execution and adjusts thinking in the face of new information

Actively spots opportunities or issues and identifies which are urgent and important

Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

Sees the big picture and possibility from multiple angles and through a creative lens

Frames issues in a way that creates clarity and incorporates others’ best thinking

Accurately digests large amounts of information and breaks down complex problems thoroughly

Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

Finds broader meaning in their work and aspires to make a significant difference

Reads their environment and understands how culture and context influences people’s perspectives

Is actively aware of the impact they have on others and tunes in to the needs of individuals around them

Communicates in a compelling, persuasive and impactful way

Draws on a variety of influencing styles to engage different audiences

Invest in Talent

Displays confidence in their ability to meet challenges and succeed

Maintains belief and optimism and bounces back quickly from setbacks or failures

Demonstrates a realistic and thoughtful awareness of their own capabilities

Proactively seeks feedback and development for growth and takes action

Ideal experiences / Qualifications / capabilities

10+ years proven track record in research/planning roles with a significant focus on strategic brand planning

Evidence of sound quantitative analysis

Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth

An ability to bring the future to today’s world and roadmap actions to make it happen (within a commercial context)

An individual who has the ability to influence across senior levels in the Marketing and RCG communities

Resilience combined with emotional intelligence to build collaborative and powerful relationship

Worker Type :
Regular

Primary Location:
1HQ

Additional Locations :

Job Posting Start Date :
2023-10-25